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“Lawn Be Gone” Turf Conversion 2016

lawn turf conversion FlyerOn May 6, 2016, Clear Blue Commercial hosted a turf conversion event to convert 16,000 square feet of water consuming lawn into drought-friendly, water-saving landscapes to save 400,000 gallons of water per year!

We had some amazing volunteers come out and we thank each and every one of them for their time, hard work, and great company!

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has. ~ Margaret Mead
Julie and Marty Raking2


Clear Blue Commercial is committed to making the world better one turf conversion at a time. In total, we have now saved over 2.7 million gallons of water annually! Over the next 10 years, that means a total of 27 million gallons of water will be saved!

Here is a list of turf conversions, their date, turf converted, and how much water was saved annually:

Event Date SF* of Turf Converted Gallons of H20 Saved Annually
Earth Day 4/22/2014 17,000 425,000
Turf Conversion 3/10/2015 10,000 250,000
Turf Conversion 7/31/2015 3,600 90,000
Mulchstock 10/24/2015 64,000 1,600,000
Lawn Be Gone 5/6/2016 16,000 400,000
Total 110,600 2,765,000

* Square Feet

brown is the new green turf conversionIt takes a whopping 25 gallons to irrigate only one (1) SF of lawn per year. That’s a lot of water! With the “brown is the new green” trend in Sonoma County and the entire State of California, it’s time to make things a little browner around here.

We had a very successful time hosting our first Turf Conversion of 2016 and look forward to hosting more so stay posted and follow us on social media so you don’t miss an opportunity to help out!

Thank you to our wonderful sponsors for this and other events in the past:

petaluma sealmulch madness    cagwin & dorward logo  daily acts logo      safe_image    core logo



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(707) 794-0800 fax
(844) 754-6288 toll-free



2016 North Bay Community Philanthropy Awards & Luncheon


1On March 30, 2016, Clear Blue Commercial accompanied business leaders across the North Bay to celebrate and honor philanthropic accomplishments at the North Bay Community Philanthropy Awards Luncheon. From saving water to helping cancer patients, we were privileged to be in a room full of people with hearts full and open.

20160330_115145Provided with a delicious luncheon at the Hyatt Vineyard Creek Hotel and Spa, Santa Rosa, Clear Blue Commercial was delighted to be first up to receive their Community Philanthropy Award.


Carolyn Pistone, President/Managing Director, and Marty Pistone, Owner/Realtor, received the award with glowing smiles and warm hearts.

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In addition to Clear Blue Commercial’s efforts and accomplishments in saving over 2.6 million gallons of water annually through turf conversions, including Mulchstock 2015, on the properties they manage, they were acknowledged for fundraising and participating in the annual Sonoma County Heart Walk for three consecutive years, raising funds and awareness for a local child with brain cancer (who is now doing very well!), for annual food drives and donations to those in need. Clear Blue Commercial’s involvement
20160330_122102in the community includes being a sponsor for Sustainable North Bay‘s annual Sustainable Enterprise Conference, sustaining membership and committment to donating $5,000 to Daily Acts over the next five years, and donating over $1,000 to the Petaluma Community Foundation while serving on the Board of Trustees for three years. Carolyn 20160330_122233is also a founding board member of the inaugural “100 – Sonoma – People Who Care” event which Clear Blue Commercial sponsors as well. Additional reasons for the nomination include Clear Blue Commercial serving on the Environmental Committee of the Sonoma County Alliance, serving as members of the Climate Action 2020 Stakeholders Advisory Group for Sonoma County and both Carolyn and Lilly Fogleman, the Operations Manager/Realtor for Clear Blue Commercial are Fellows at the Leadership Institute for a Sustainable Future.

Clear Blue Commercial is only one small local business doing great things! Read all about the wonderful things that small and large North Bay businesses and organizations are doing for the community and prepare to be overwhelmingly inspired!


Petaluma Chamber of Commerce’s “Business After Hours” at Clear Blue Commercial is a Success!



On March 24, 2016, Clear Blue Commercial and The Petaluma Chamber of Commerce (PACC)’s Women In Business Committee hosted the Petaluma Chamber of Commerce’s monthly “Business After Hours” networking event. The theme this month was:

An Evening Adventure Tasting and Enjoying a Variety of Petaluma Delights!

Enjoying great music from the local band, “Grand Crue,” while enjoying wine and excellent food from a variety of local businesses, Clear Blue Commercial’s conference room never saw a more delightful conference! It was a great way to introduce to the business and wider community what we do. We played our YouTube channel‘s videos highlighting our efforts in the community.

It was Clear Blue Commercial’s first time hosting the “Business After Hours” event and we were amazed to see many local business owners and professionals coming together to support us. Thank you to the Petaluma Chamber of Commerce, Women in Business Committee, and all of our generous sponsors below!

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For the full photo album of the event, click here!

Food & Coffee generously donated by:


Stillwater Catering

Stillwater Catering


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Wine generously donated by:

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Flowers generously donated by:


Raffle prizes generously donated by:

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Sponsors and Hosts: Petaluma Area Chamber of Commerce (PACC), Women in Business Committee, Clear Blue Commercial

To learn more about the Petaluma Area Chamber of Commerce (PACC), click here: & the PACC Women In Business Committee, click here:



Clear Blue Commercial is now a Certified “Women Owned Business!”


WBENC Certification Logo (1)
We are thrilled to announce that on March 31, 2016, Clear Blue Commercial was officially recognized as a certified “Women Owned Business by the Women’s Business Enterprise National Council (WBENC)!” With this certification, Clear Blue Commercial will now have access to a world of resources to help increase our professional capacity and are now linked into a national network of other women owned businesses. Here is a little about the organization that administers this certification:

“The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its national standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.”


Lilly Fogelman Named A Recipient of “40 Under Forty Awards!”


unnamedNorth Bay Business Journal announced winners of its 10th annual “Forty Under 40 awards” and Clear Blue Commercial is proud to learn that Lilly Fogleman is a recipient! We are so grateful that Lilly has played a major role as a part of our team and this company. The surrounding community would not be what it is today if it weren’t for her contributions.

“The winners, selected by the Journal editorial staff from more than 125 nominations, were chosen on the basis of their leadership in companies and organizations as well as their participation within the community across the North Bay.” ~ North Bay Business Journal

Lilly Fogleman, Operations Manager/Leasing & Sales Agent at Clear Blue Commercial, has achieved so much more than most of us before the age of 40. Personally, as a mother of two beautiful young children, she considers herself to be extremely fortunate.


Lawn Be Gone_Turf Conversion Flyer_2016Professionally, Lilly has made huge efforts to save water even before the current drought. Due to Lilly’s passion and coordination, over 2.3 million gallons of water has been saved annually since 2014 through turf conversion projects in Redwood Business Park, Petaluma, including Mulchstock 2015 – a community gathering full of fun, music and fun. She has even scheduled on the books yet another turf conversion she named “Lawn Be Gone” on May 6, 2016 from 9am – 1 pm (see flyer to left) where volunteers will be saving 400,000 gallons of water per year. This brings the total of all turf conversions she has coordinated to over 2.7 million gallons of water saved per year!


imagesLilly was also a proud 2015 Fellow of the Leadership Institute for Ecology and the Economy’s Leadership for a Sustainable Future Program, where she spent 10 months learning how to identify and prioritize ecological, economic, and social equity issues (learn more about this program here).

da-logo-178-tagIn addition to this, Lilly has also been a requested speaker at several events. She was a testimonial speaker in regards to Mulchstock 2015‘s water saving results for Daily Acts‘ “Ripple the World” 2015, was a panelist for the 2015 Building Resilient Communities Convergence in Hopland, CA on turf conversionsSEC-2013-logo-200 and also spoke on a panel at LEAF (Local Energy Action Forum) sponsored by the Sonoma County Energy Independence Program on Sustainable Property Management. Lilly also spoke at the 2016 Sustainable Enterprise Conference on April 7, 2016 speaking about sustainable property management practices.

1412.teaser.revAmong all of her other professional and personal accomplishments, Lilly is a professional dancer and Director/Choreographer. Since 2008, she has been the Director of RISK Dance Company which was the 2014 Runner Up and 2015 WINNER for Best Performing Dance CeresLogo4_webCompany in Sonoma County by North Bay Bohemian readers. Aside from putting on stellar performances, she uses dancing as an opportunity to help the community any chance she gets. In 2011, she produced a benefit concert to raise funds for The Sloan House (now Community Action Partnership of Sonoma County), a women’s shelter for housing women in transition. Lilly is currently producing a benefit concert in May 2016 to raise funds for the Ceres Community Project who utilize student gardeners and chefs to grow and prepare healthy foods for those suffering from a life threatening illness. Lilly has Ceres Dance Concert Benefitalso been the Co-Director of the Dance Repertory and The Vision Series since 2007. The Dance Repertory is known for its educational and performance opportunities for youth, high school, college, and emerging professional companies offering master classes and a one of a kind performance opportunity on the acclaimed Cowell Theater Stage at Fort Mason. Master teachers include Lines Ballet Training Program, Anna Halprin, Axis Dance Company, Margret Jenkins and many more. A season will typically bring in 300 or more participants to the stage in a non-competitive dance experience.

To learn more about Lilly Fogleman, visit her LinkedIn Page here!

Congratulations Lilly! We are very proud of you!
~ Clear Blue Commercial Stafflogo
Lilly’s wonderful accomplishments are all in addition to her every-day hard work, dedication, commitment to service and community, great attitude, and fun social personality!
Here at Clear Blue Commercial we consider it an honor and are very grateful for her choice to work here!

Video’s of Lilly on YouTube:

Novato Community Television’s “Lilly Fogleman” video about Clear Blue Commercial’s Turf Conversion 2015: see video

Novato Community Television’s “Opening Keynote Speech – Leadership Institute for Ecology and the Economy Presentation May 2015:” see video

40 Under Forty Award:

Read about the “40 Under Forty” Award and all the other wonderful recipients by clicking here!

EV Charging Stations “On the Grid” in 2016


Clear Blue Commercial is proud to take things beyond the traditional role of a property management company and seek baaqmd4cmykout initiatives that not only improve the property’s value and appeal, but provide a more sustainable workplace for our tenants and to give back to our community. One such initiative is the recent installation of Electric Vehicle (EV) charging stations. They couldn’t have been made possible without the “Charge!funding provided by the Bay Area Quality Management District (BAAQMD) and without our friends and colleagues at Sunspeed Enterprises, and the electricians at Beacon Services who installed the stations. Founded in 1955, BAAQMD was the first regional air pollution control agency in the country. The goal of the Charge program is to rapidly expand access to EV charging stations in order to accelerate the Bay Area’s adoption of EVs and ultimately to achieve the region’s EV deployment goals of 110,000 EVs by 2020 and 247,000 EVs by 2025.



Sunspeed Enterprises® Logo

Sunspeed Enterprises® is an electric vehicle (EV) infrastructure company that was created to help expand the opportunities for EV users to conveniently charge their vehicles. One major project they have pursued is to create Pacific Coast Suntrail™ EV Charger Map which shows the planned SunTrail Route and California’s Coastal Counties. The gold line represents the Pacific Coast Suntrail™ Route running all the way from Eureka to Malibu.

Pacific Coast Suntrail™ EV Charger Map

Pacific Coast Suntrail™ EV Charger Map

Clear Blue Commercial is so proud to be adding new charging EV charging sites to the Pacific Coast Suntrail™ EV charging site maps provided by Sunspeed Enterprises® and PlugShare.


At Clear Blue Commercial, we are very proud to have completed the construction of four (4) Electrical Vehicle (EV) charging stations at one of our buildings and soon, another.  We believe that “if you build it, they will come.” A week after construction, tenants are already utilizing all four of the stations to charge their commute vehicles!

Row of EV Charging Stations

Row of EV Charging Stations

An additional project we have on the horizon is to install solar panels on the roof so that the vehicles charged at these EV charging stations will be fueling their vehicles with 100% renewable energy.


We would like to again extend our most sincere gratitude to all the Clear Blue Commercial Staff, Sunspeed Enterprises®, and BAAQMD for the hard work and funding that went into this project. We are very proud to be making the planet, our health, and the community a more sustainable place to live!

EV Station Charging Nozzle



Our Mission Part 2-Real Community

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A core tenant of our mission statement, “Real Community, Real Service, Real Estate” is an unyielding commitment to our community. We want the magnitude of our impact to resonate from here in little Petaluma to the globe at large.

Our green real estate practices generate higher levels of tenant retention, subsequently stabilizing the properties we manage. This propagates economic stability, maximizing positive impact on our surrounding community. We are striving to use our commercial real estate licenses as a way to bring about the synthesis of environmental initiatives and sustainable property management with social change. Through our turf conversions, we are proactively combating water waste.

We strive to engage in activities like the American Heart Association’s annual Heart Walk. We host an annual food drive with Redwood Empire food bank, and have donated school supplies and clothing to foster children. Carolyn and Lilly are involved in Leadership Petaluma’s Leadership for a Sustainable Future Program. We’re involved in the Petaluma Area Chamber of Commerce, Climate Action 20/20, and have donated our services for free to nonprofits who share a similar belief system to give them a chance to raise money for their organizations. Therefore it’s through really engaging with many different people that we realized we have the potential to make change, and that that potential can become a reality.

Ultimately to make this impact, it is necessary not just to accommodate the needs of our surrounding community, but to transcend them, and make tangible change that reflects our ideals of sustainability and environmental conscientiousness.

Our Mission Part 1-Real Estate


We as human beings define ourselves by where we live. Real estate reflects the location we work and breeds an environment where our memories are cultivated.  We find comfort in feeling rooted somewhere, and the location in which we do business is often what shapes our happiness and our experiences in the workforce. Real estate becomes a mirror to reflect our principles and ideals for living, making it more than just a financial investment.

When you research the origin of the word “real,” you’ll discover that it originated sometime between the early 14th and mid 15th century. The meaning is derived from late middle English, as legal jargon meaning “relating to things, especially real property” and the Late Latin realis, meaning “actual.” “Genuine” is the definition that was recorded a bit later on.

“Estate,” interestingly, evolved from the Latin term status, meaning “state or condition, position, place.”  The original, medieval use of the phrase “real estate” was to recognize property designated as “real” i.e. land and the infrastructure connected to this land. This “real property” differed from personal property like clothing and other possessions. An alternative theory is that “real” was a permutation of the word “royal”, ascribing much of the land in the middle ages to royal ownership.
Just as language has continuously evolved and proliferated alongside civilization, the meaning of “real estate” has been reinterpreted throughout the ages. Instead of wealthy medieval monarchs owning the land, these days it’s the government that does so. Yet an element of this older meaning that resonated with us was the notion of genuineness and a sort of authenticity. The fact that real estate goes beyond personal ownership holds meaning today, especially when it comes to commercial property management. Our real estate licenses are intended to serve the community at large, transcending just the individual.

Studying real estate throughout the past helps us navigate our business toward the future. Real estate, in our opinion, is more than just facilitating financial transactions. It’s about genuineness and honesty in the business sphere, and providing all the resources we can for our clientele.

Mulchstock 2015 – The Largest Peaceful Lawn Transformation on Record!

On Saturday, October 24th, 2015, Clear Blue Commercial and Daily Acts organized the Largest Peaceful Lawn Transformation on Record! With the hard work of approximately 150 volunteers and donations of mulch and materials from local companies and local agencies, we were able to transform 64,000 square feet of water consuming lawns into mulch covered soil ready for drought resistant plants to be planted.

This single day of community engagement, hard work, and fun will save 1.6 million gallons of water per year!

Over 10 years that amounts to a total of 16 million gallons of water saved!

With the generous help from the City of Petaluma’s Mulch Madness Program who provided the bulk of the mulch, as well as Cagwin & Dorward, Fishman Supply, Rain Bird Irrigation and several other key organizations and community leaders mentioned in the credits above, the job couldn’t have even begun. With community and organizational volunteers, who worked very hard, we were able to do this in only a day! And it surely would not have been as fun and enjoyable without the bands Sol HorizonBad Apple String Band, Grand Crue, Renegade Sound and wonderful food donated by Clover Stornetta, Guayaki, Traditional Medicinals, Ruthy’s Real Meals, Out To Lunch Catering, and Preferred Sonoma Caterers. Thank you to everyone who was involved that wonderful day and we hope to do something similar soon to other properties we manage in the future!

If you are a property manager or homeowner who is interested in converting your lawn to mulch and drought resistant plants, here is an excellent article presented by Cagwin & Dorward (click here).

3 Ways Sustainable Management Can Help Your Bottom Line

1)  Smart Resource Usage is Smart Business

It’s easiest to see the benefits of sustainable property ownership as they play out in the long run. Green management can more than offset their fees in energy and water savings alone—just take a look at these cost profiles:





2)  $$$$

The core of sustainable management is innovation. Green management offers a multitude of tax advantages and rebates; landlords can reap great benefits from obtaining green certification. A green management certification enables you to work with experts, and guarantees that you can take advantage of every program and benefit offered to commercial property owners. These opportunities secure you a position at the leading edge of business—enabling you to use creativity and innovation to save the planet through commercial success.


3) A Green Certification Will Grab Everyone’s Attention

A green certification is the key to attracting national tenants! These tenants are often large, multi-national corporations that are required to do green reporting in order to secure tax benefits and comply with ever-changing legislation. Being a green establishment that caters to these tenants will enable them to fulfill their green requirements, which makes it easy for you to attract and retain them.

Most importantly, being good neighbors and fostering a healthy ecosystem is what ultimately leads to tenant retention. Clear Blue Commercial’s ideals for sustainability and conscientiousness have led to a deep and passionate caring and connection with our community. We are proud to be a green business!