This week Caterina is joined by friend of the planet and certified green business owner, Carolyn Pistone. Carolyn explains the importance of sustainability in business, how entrepreneurs can work to certify their business as a B-Corp, and ways business owners can improve the ecological footprint their businesses leave behind. If you’re looking for a guide on becoming a more environmentally-friendly, socially-responsible, green business, this is an episode you will not want to miss!
Carolyn is a committed Earthling dedicated to saving the planet using her real estate license! She is the President and Managing Director at Clear Blue Commercial. Clear Blue Commercial is the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman-Owned Business, AND a B-Corp. We support the many other businesses that will join our ranks and we are proud to be leading the way.
She has held various senior positions in the entertainment, real estate, and hi-tech industries. In addition, she serves on the Environmental Committee of the Sonoma County Alliance, the Climate Action 2020 Stakeholders Advisory Group, former President of the Board of Trustees for the Petaluma Community Foundation, and a founding board member of 100 Sonoma People Who Care. She is a proud REALTOR®, EcoBroker®, and Certified Green Building Professional®. These experiences have inspired me to work to build a supportive, innovative, and collaborative environment for clients, team members, and, yes, even the planet, to thrive.
She has dedicated herself to greening every property that we touch, helping to stabilize distressed assets, and to maximizing positive impact from commercial real estate to our clients’ bottom line, the communities the property serves, and the planet as a whole. We interface with large scale institutional investors, multinational corporations, as well as researching multiple incentives, programs, and grants that allow green investments to be even more impactful to the triple bottom line: people, planet, AND profit. As you know, the greenest building is one that is already built, so we have specialized in reducing energy costs and carbon emissions, while increasing indoor air quality, tenant satisfaction and community involvement.